I am a multimedia Marketing and Design Manager based in Manchester with over 10 years of experience working on both B2C and B2B projects across a variety of brands. For the past three years I have lead content planning and reporting for all digital assets, with a focus on email and social media. I have also worked to manage an entire packaging library, creating a new system for storing artwork and working closely with internal and external teams for any and all artwork updates to follow compliance around the world.
I am experienced in the Adobe Creative Suite, largely in Illustrator, Photoshop, Indesign and After Effects to create anything from packaging to animated gifs for social media.
Experience
Marketing Manager - SP Training & System People
September 2022 - Present
Working as the sole member of the marketing department, I am responsible for creating the content plan and strategy, reporting on the success of all content and assisting all departments in marketing the company at large. Due to the nature of this business owning a couple of different brands, the strategies have to be tailored specifically to the correct audiences, working across both B2B and B2C.
Creating the content calendars for all digital areas (social, email and website) for both brands and a variety of different social platforms. Creating the design work required to cover this content.
Writing and designing email campaigns on Mailchimp and using the reporting tool to ensure that all responses are dealt with and ensure the emails are successfully driving interactions.
Working with an agency to create and promote all events and PR, including creating design collateral and driving interest through our digital channels.
Encouraging a collaborative approach across the company to ensure we are all driving interest and content for our brands with the buy-in of all employees across the company. As this is a remote role, this requires a lot of pushing across the different departments to make sure we are not missing anything.
Writing and curating blog and page content for the websites that work within best SEO practices to uplift the website within google rankings.
Using Hootsuite to schedule and report on all social posting across a variety of channels, ensuring a single tone of voice while acknowledging the different audiences across different platforms.
Design & Marketing Manager - Flavour Warehouse LTD
August 2021 - August 2022
Working closely with the whole team, I have created and led campaigns across digital platforms, with a strong focus on the content plan and how that will work across social, email and the website. With a background in digital marketing and strong attention to detail, I was able to lead the team through projects from conception to completion.
My other primary role was leading all packaging design, from creating the artwork storage system, to liaising with other departments and printers. With my background knowledge in European regulations, I was able to understand and work closely with our regulatory specialists and production teams to keep all artwork up to date and compliant.
Looking after our B2C and B2B brands for e-commerce and marketing - ensuring all products are loaded correctly on site, looking after all marketing and branding on site, writing copy with SEO in mind, creating and implementing promos and ongoing marketing using the Magento site backend.
Creating the content calendar (socials, email and website) for all our brands and briefing any work that needs to be done to our design team while creating all copy - product launches, Stoptober, Christmas etc. Successful launches of new products, from ranges to individual flavours, ensuring we had set goals and follow up across all mediums.
Working on Dotdigital and Mailchimp to create email campaigns, working with designers to ensure it is always on brand and accessible for the email programs we use. Creating and maintaining our automated email system through Dotdigital, Fresh Relevance and Magento modules. Creating and maintaining the email report.
Working with agencies for various marketing tasks, including advertising promos and Deliveroo, which I led the set up across all our stores and continuing to support with marketing and reporting.
Working collaboratively with our development team to ensure all the websites are working correctly and creating briefs for new sites or modules needed. Using Adobe XD to create wireframes. Ensuring I know how each of our modules works (ie reward points, promos, reviews, triggered emails etc)
Creating product packaging ready for print, checking all CLP and TPD regulation on packaging. Working very closely with the regulatory specialist. Being available for brands we work with to give information or build templates for them to work off.
Liaising between marketing/design and the project management team to make sure all are aware of where projects are up to and what deadlines were required, specifically around NPD and launches.
Writing and proofing copy to ensure we maintain our tone of voice for each brand while keeping in mind all laws and regulations around vaping.
Design & Marketing Executive - Flavour Warehouse LTD
March 2021 - August 2021
This role was originally a Designer role that quickly turned into a Marketing and Campaign role. Working closely with the whole marketing team, I created and led campaigns across our digital platforms, with a strong focus on the content plan across social, email and the website. Leading the team through projects from conception to completion and creating reports against targets for each campaign and how we can improve the next one. For design I also led all packaging design work. With my specialist background in regulation and print packaging I am able to understand and work closely with our regulatory specialists and production teams to keep all artwork up to date and compliant for sale.
Creating content calendars for our brands
Writing blog posts, product copy and social media posts
Designing email campaigns using Dotdigital and Mailchimp and reporting on them
Designing web banners and web page collateral for all campaigns, building wireframes on Adobe XD and writing copy for dedicated pages and blogs
Creating all product packaging, working closely with sales & project managers
Organising design and marketing schedule
Creating all design and copy content for building our new Amazon store
Creating printed POS; CDUs, flyers, brochures, posters etc
Copy proofing all materials
Multimedia Design Executive - Holt Lloyd International
November 2017 - March 2019
Assisting the design manager and digital manager in any way necessary. I continued with my duties as Creative Artworker as well as:
Writing and designing mailers on Mailchimp for consumers based on brand plans, including for the Prestone BRC, the new online shop and Simoniz sampling campaign
Creating content for the Wigan Warriors-Prestone sponsorship, including being available for events, creating signage boards, creating animations for on pitch LEDs and FanTV screens, program adverts, and anything else required
Responding to comments and questions on all social media in a timely manner, ensuring that I liaised with our technical team
Updating the website with web banners, products, blogs etc using Wordpress
Creating new designs for products based on brand specifications - led projects for Bradex redesign after 30 years and new French wax tin
Planning and creating content for Instagram, including photographing events and uploading across social media channels
Creative Artworker & Marketing Assistant - Holt Lloyd International
January 2014 - November 2017
Assisting the marketing and design department, including but not limited to:
Designing product artwork, catalogues and POS, along with visuals & physical mockups for marketing & sales teams
Designing website web banners & monthly mailers on Mailchimp
Creating purchase orders and managing budget trackers
Proofreading all copy
Education
The Graphic Design School - Intensive Foundation Graphic Design Course
2016 - 2017
Xchange Training - Adobe CC Illustrator Introduction and Advanced
2015
Warwick University - English Literature & Creative Writing BA (2.1)
2008 - 2011
Wilmslow High School Sixth Form A Levels - English Lit, English Lang & History (A, A, B)
2006 - 2008